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Growth in natural personal care and cosmetics market is global. For example, in South East Asia, several local manufacturers have successfully introduced new products with plant extracts like cucumber, apricot, ginseng, iris, and aloe, and are marketing brands in competition with overseas companies like the Body Shop. The number of small and large companies entering the market of natural products is on the rise, and during the last few years there has been a massive entry into this arena by the large mainstream manufacturers.

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