Stationery items: The EU market for ball-point pens

This CBI market survey for ball point pens shows that the increasing penetration of PC’s, internet and e-mail negatively affects the demand for writing instruments. Also increasing imports from the Far East and China are driving down average prices. In order to combat this competition, producers are undergoing continuous product innovation. They add value to their products by paying more attention to aspects such as comfort, design, and reliability

This market survey covers the EU market and the markets in the Benelux, France, Germany, Italy, the United Kingdom and Nordic countries (Denmark, Finland and Sweden). It provides information on consumption, production & trade (market sizes and trends), trade channels for market entry, prices, market access requirements and business practices & sales promotion.