The EU market for sports footwear

Sports footwear is not only used for sports. Actually, one of the reasons for an positive outlook for sports footwear is thanks to the expanded use of sports footwear as leisure shoes, especially in Eastern EU countries. The increasing importance of fashion and comfort in sports footwear, including sneakers, will provide further new product opportunities. If you can demonstrate competence, you may be able to become an important supplier to a major brand. Another opportunity is in the paralell market for non-branded sports footwear, or in own branded footwear for hypermarkets, which is mainly for the low end of the market.

This market survey covers the EU market and the markets in Germany, France, United Kingdom, The Netherlands, Italy and Spain for sports footwear.

You can find information on:
• consumption, production and trade (market size and trends )
• trade channels for market entry, including websites of buyers
• pricing
• market access requirements
• business practices and sales promotion, including an overview of trade fairs

Special attention is paid to opportunities for exporters from developing countries.

It provides additional in-depth information, complementary to the more general information and data provided in the CBI market surveys for footwear, which cover several product groups at the same time.